Our Story

Hi,

Recently, while watching yet another weight-loss reality TV show, I realised something important. The recommended weight-loss method completely changed from week-to-week and show-to-show. Green food one week, low carbs the next, then salad and soup but nothing else. Plus the exercise went from running miles to sprints, Russian army exercises to yoga.

For people like us, trying to lose or manage our weight, we end up following the same faddish, confusing pattern.

The next day I went on a bit of a mission. I wanted to find out the truth, the facts…not points of view, arguments, hype or new-age nonsense.

To cut a long story short, I found out healthy living, losing weight and keeping it off comes down to three things. Three simple rules no responsible expert will argue with. Three ideas I could actually understand and, most importantly, make happen.

Eat Less. Eat Better. Move More.

Simple, commonsense, but hard to do. So we decided to start at the beginning – with SuperStart breakfast cereal.

Some breakfast cereals are better than others. Much better.

There’s no doubt breakfast plays a vital role in weight-loss and general good health. However, I think there is doubt about some so-called ‘healthy’ or ‘diet’ breakfast cereals.

Many low GI and low fat cereals are, at the same time, very high in sugar, high in saturated fat, or just have way too many carbohydrates. Or way too little protein. High in fibre can also mean high in sugar and carbs.

Basically, you can be hungry just a couple of hours after eating many cereals on the market. That mid-morning hunger leads to snacking and we know where snacking leads!

Looking back it’s no surprise it took the Metabolic Food team almost 2 years of research, trial and error to make something we could be proud to stand behind.

SuperStart is a breakfast cereal like no other.

Healthy Breakfast Cereal

The super low GI makes SuperStart a satisfying, healthy breakfast that keeps you feeling fuller for longer. You’ll notice less mid-morning sugar and snack cravings.

The all natural ingredients taste delicious so there’s simply no need for added sugar, colours or flavours. Rich in wholegrains, nuts and seeds you get a great start to the day with lipids, amino acids, vitamins and minerals.

Before long you’ll notice how your body will begin to crave the natural, sustained goodness of SuperStart and less of the short-lived sugar hit you may be getting now.

You can probably tell I’m quite proud of our little SuperStart. I invite you to try SuperStart and see how its super low GI and all natural ingredients help you start each day the right way.

Buy 6 packs and save
$8.95 per bag for 6 or more 400g packs.
That’s just $1.28 per 50g serve (including delivery). Plus, think of the money you’ll save by snacking less.

One low delivery price Australia-wide. And we take international orders.

Sincerely,

Justin Smidmore