I started eating SuperStart every morning for breakfast to see if it would actually help in my journey to fitness. Turns out it made a massive difference. After every bowl in the morning, my tummy was satisfied, i felt sustained all day and my cravings kept at bay all the way into the early hours of the afternoon. It seems to have all the health benefits of those really bland tasting health foods, but tastes unbelievable. As someone who never used to eat breakfast, I'm now converted, but only for SuperStart.