Eating a bowlful of sugar for breakfast?

Are you eating a bowlful of sugar for breakfast?

Health conscious consumers should take a closer look at the nutrition panel of their favourite cereal to avoid often alarmingly high sugar levels that could be jeopardising health and weight management efforts.

Many consumers are completely unaware that the majority of popular cereals, even the so-called ‘healthy’ brands, are loaded with 20 per cent or more sugar.

With the rising concerns of our country’s obesity epidemic, it’s crucial consumers wise up to the underhanded marketing and half-truths trumpeted by many cereal producers.

Consumers need to actively seek out the complete nutritional picture of their favourite cereals to inform themselves to make genuine health-promoting choices.

Also, don’t be misled by what’s shouted on the front of the pack or highlighted on the nutritional panel. It’s usually because the other nutritional facts are lacking. For example, if a food product is low in fat, there’s a good chance it’s high in sugar (see attached nutritional panel from a leading Australian brand).

A leading, so-called, ‘healthy’ cereal brand

Given sugar’s role in weight gain it defeats the purpose. The entire nutritional panel, including ingredients, is the place to get the facts about what you’re eating.

Compare SuperStart's Nutritional panel